Behind every transaction.
The latest campaign for the Quebec Professional Association of Real Estate Brokers tackles a perception issue the profession has long been trying to shake. It also refocuses the story around clients who successfully complete their real estate project thanks to the often-invisible work of their brokers.
Brokers: working in the shadows.
Studies have shown that much of the work done by real estate brokers is invisible to their clients. People underestimate brokers’ contribution to real estate projects, and this perception issue wasn’t going away on its own. To remedy this, we explored various ways of showing the work that brokers do behind the scenes.
Brokers: working in the shadows.
Studies have shown that much of the work done by real estate brokers is invisible to their clients. People underestimate brokers’ contribution to real estate projects, and this perception issue wasn’t going away on its own. To remedy this, we explored various ways of showing the work that brokers do behind the scenes.
Working 24/7 for the sale
Starting with the climax of any real estate project—the transaction—we worked backwards, taking into account all the steps that lead to a sale or purchase. Concretely, we were interested in what lies behind a transaction: all the work that takes place between visits, calls and emails. We then created the assets for our “behind every transaction, a real estate broker is working for you” campaign, a 360° initiative that highlights the important contribution of brokers. And to top it all off, we asked Claude Legault to voice the campaign.
Working 24/7 for the sale
Starting with the climax of any real estate project—the transaction—we worked backwards, taking into account all the steps that lead to a sale or purchase. Concretely, we were interested in what lies behind a transaction: all the work that takes place between visits, calls and emails. We then created the assets for our “behind every transaction, a real estate broker is working for you” campaign, a 360° initiative that highlights the important contribution of brokers. And to top it all off, we asked Claude Legault to voice the campaign.
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