Helping a loved one with the assistance measure
As anyone who helps a loved one knows, it’s not always easy to exchange information with their product or service suppliers, or to communicate on their behalf. But thanks to the assistance measure, you can now obtain official recognition from the Curateur public to do so.
A helpful new measure that deserves to be better known.
Since the assistance measure only recently came into effect (November 2022), it was important to raise awareness of it among potential beneficiaries, as well as among the suppliers of products and services who would participate in its implementation. And in addition to raising awareness of the measure’s existence, we needed to ensure target audiences would understand its scope and recognize its official nature.
A helpful new measure that deserves to be better known.
Since the assistance measure only recently came into effect (November 2022), it was important to raise awareness of it among potential beneficiaries, as well as among the suppliers of products and services who would participate in its implementation. And in addition to raising awareness of the measure’s existence, we needed to ensure target audiences would understand its scope and recognize its official nature.
It’s no longer a challenge.
To educate our audience about the measure, we rolled out a mass media campaign targeting both potential helpers, such as family caregivers, and suppliers of products or services.
We employed a light, humorous tone to maximize the ad’s impact and memorability while illustrating how the assistance measure (and the Public Register of Assistants) makes exchanging personal information simple and accessible. With a touch of irony, the spot validates the assistants’ feelings, while helping third parties understand the measure’s usefulness.
The campaign generated a great deal of interest in the measure, as demonstrated by the significant increase in visits to the web page during the campaign period and an increase in requests for information about the measure.
It’s no longer a challenge.
To educate our audience about the measure, we rolled out a mass media campaign targeting both potential helpers, such as family caregivers, and suppliers of products or services.
We employed a light, humorous tone to maximize the ad’s impact and memorability while illustrating how the assistance measure (and the Public Register of Assistants) makes exchanging personal information simple and accessible. With a touch of irony, the spot validates the assistants’ feelings, while helping third parties understand the measure’s usefulness.
The campaign generated a great deal of interest in the measure, as demonstrated by the significant increase in visits to the web page during the campaign period and an increase in requests for information about the measure.
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