Sold on Expertise
Our goal was to create an advertising campaign that shines a light on the special skills of real estate brokers. Developed around the slogan, "Sold on Expertise," our campaign shows off the many sides of this know-how with compelling examples. The ads were designed to connect with everyone involved in a real estate transaction: sellers, buyers, plus everyone in their circles.
Quebecers' Opinion of Real Estate Brokers.
In recent years the profession has had its challenges. Overheated real estate markets, increasing interest rates, supply and demand imbalances, and a few high-profile cases of fraudulent brokers have collectively eroded the credibility of the profession in the eyes of the general public. Faced with the tricky job of aligning perception with reality, we aimed to address these issues head-on and set the record straight.
Quebecers' Opinion of Real Estate Brokers.
In recent years the profession has had its challenges. Overheated real estate markets, increasing interest rates, supply and demand imbalances, and a few high-profile cases of fraudulent brokers have collectively eroded the credibility of the profession in the eyes of the general public. Faced with the tricky job of aligning perception with reality, we aimed to address these issues head-on and set the record straight.
Three Levels of Expertise
What makes brokers stand out is their know-how, people skills, and wide network. Our campaign, across executions, not only showcases the professional side of these real estate experts but also brings out the personal touch in their work. Brokers are here to help you turn your real estate dreams into reality, while creating a supportive atmosphere. When you team up with a broker, you build a trusting relationship that's key to making your project a success.
Three Levels of Expertise
What makes brokers stand out is their know-how, people skills, and wide network. Our campaign, across executions, not only showcases the professional side of these real estate experts but also brings out the personal touch in their work. Brokers are here to help you turn your real estate dreams into reality, while creating a supportive atmosphere. When you team up with a broker, you build a trusting relationship that's key to making your project a success.
Quebecers Embraced the Campaign.
In a survey conducted post-campaign, an overwhelming majority of respondents got what we were saying: teaming up with a broker means tapping into a pro's deep real estate know-how, and real estate brokers really know their stuff. Plus, the campaign played a significant role in enhancing the image of brokers among Quebecers and encouraging them to use their services.
Quebecers Embraced the Campaign.
In a survey conducted post-campaign, an overwhelming majority of respondents got what we were saying: teaming up with a broker means tapping into a pro's deep real estate know-how, and real estate brokers really know their stuff. Plus, the campaign played a significant role in enhancing the image of brokers among Quebecers and encouraging them to use their services.
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