The Live the Action Campaign
Nissan Canada
Initially the ambassador for Rogue, actress Karine Vanasse is now the proud spokesperson for Nissan, thereby strengthening Quebecers’ sense of belonging to the brand. Since the beginning of the partnership, we have seen positive and constantly improving metrics regarding the opinion and consideration of the brand among future vehicle buyers.
Action-packed living
In this 100% integrated Quebec campaign that kicks off the Adrenaline Burst communication strategy, we have taken up the challenge of illustrating the thrilling driving experience that is unique to Nissan. Taking from the cinematographic codes of action movies, the campaign—where Karine takes on the role of a secret agent in the middle of a mission—also highlights our intelligent safety and driving technologies, and the robustness and power of Nissan vehicles.
Action-packed living
In this 100% integrated Quebec campaign that kicks off the Adrenaline Burst communication strategy, we have taken up the challenge of illustrating the thrilling driving experience that is unique to Nissan. Taking from the cinematographic codes of action movies, the campaign—where Karine takes on the role of a secret agent in the middle of a mission—also highlights our intelligent safety and driving technologies, and the robustness and power of Nissan vehicles.
An exciting campaign that stands out
After two and a half years of pandemic marked by myriad constraints, the Live the Action Campaign allowed us to project a healthy dose of action onto consumers’ screens. It also appeared on the list of the best creative works for May 2022 in Le Grenier.
Whether reconnecting with the pleasure of traveling or setting off to experience new vistas, adventure seekers can always count on Nissan to get their adrenaline pumping!
An exciting campaign that stands out
After two and a half years of pandemic marked by myriad constraints, the Live the Action Campaign allowed us to project a healthy dose of action onto consumers’ screens. It also appeared on the list of the best creative works for May 2022 in Le Grenier.
Whether reconnecting with the pleasure of traveling or setting off to experience new vistas, adventure seekers can always count on Nissan to get their adrenaline pumping!
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