360 Media Campaign Manager

A little more about us

Tam-Tam\TBWA is the boldness of an independent agency and the power of a global collective. It’s a great group of people who aren’t afraid to take risks and make Disruption® their greatest ally.

In line with our B Corp certification, we champion diversity, equity, and inclusion, and we aim to make a tangible contribution to the social and environmental transformation of the world we live in.

Job Summary: Under the supervision of the Group Media Director, the 360° Media Campaign Manager plays a key role in the development and success of our clients' media campaigns. They participate in the planning, implementation, tracking, and optimization of both traditional and digital media campaigns. They provide support to strategists in their daily tasks, including research, ad placement coordination, direct buy tracking, as well as campaign launch and optimization across various advertising platforms.

Analytical, proactive, curious, detail-oriented, and organized, they work closely with strategists, media partners, internal teams, partner agencies, and clients to maximize the impact of campaigns.

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Responsibilities:

Research and Planning:

• Conduct research on consumer behavior, media trends, and new opportunities.

• Analyze the potential of audiences within platforms.

Campaign Management:

• Ensure rigorous tracking of purchases, timelines, and administrative processes related to campaigns.

• Create and manage campaigns across various digital channels (social media, display and video, direct buys, and programmatic).

• Follow up on materials with various stakeholders (creative, clients, partners).

• Collect digital data via cyber-metrics tools.

• Participate in billing processes and ensure deadlines and contractual commitments are met.

Performance Tracking and Optimization:

• Analyze in-progress campaign results and optimize performance in collaboration with strategists.

• Prepare detailed performance reports and provide optimization recommendations.

• Participate in post-mortem report development.

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We are looking for someone who has:

• Strong project management and cross-team coordination skills.

• Excellent analytical abilities and data-driven decision-making skills.

• Proficiency with digital tools (Google Marketing Platform, GTM, Facebook Ads, TikTok, Pinterest, Snapchat, LinkedIn, Microsoft Office).

• Knowledge of Vividata (a plus).

• Firm values of integrity, transparency, and collaboration.

• The ability to thrive in a constantly evolving environment.

• A strong sense of organization and priorities, attention to detail, and a good dose of curiosity.

• The ability to present clear and relevant results to clients and partners.

• Perfect command of both French and English (oral and written) to ensure smooth and effective communication with our clients, partners, and teams abroad.

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Beyond work, here’s what Tam-Tam\TBWA offers you:

• Tam-Tam Days: generally more than 12 additional paid days off (long weekends, summer break week, and holiday leave).

• Paid volunteer hours, including donations to Héma-Québec.

• Personal days to take care of yourself and your loved ones.

• Group insurance (medications, medical care, dental, glasses, telemedicine, etc.) from day one.

• Flexible hours and remote work options.

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*We sincerely thank all applicants, but we will only contact those selected for an interview.

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