Fire up your senses
Grill lovers know Bâton Rouge as a choice destination that will meet their high expectations, and that’s what we wanted to remind them with this immersive spot that tantalized (almost) all the senses. Experience Bâton Rouge Grillhouse & Bar!
A difficult situation
While the restaurant chain enjoys an enviable reputation, 2024 was going to be a difficult year financially, meaning that our clientele would be less inclined to dine out at restaurants.
A difficult situation
While the restaurant chain enjoys an enviable reputation, 2024 was going to be a difficult year financially, meaning that our clientele would be less inclined to dine out at restaurants.
Stoking the flame
As a result, we based our strategy on customer loyalty, reminding our audience how the brand built its reputation for excellence. By showcasing its customer experience, rich ambiance, quality offering, and expertise, we highlighted our brand pillars to make our loyal clientele want to continue choosing Bâton Rouge.
Stoking the flame
As a result, we based our strategy on customer loyalty, reminding our audience how the brand built its reputation for excellence. By showcasing its customer experience, rich ambiance, quality offering, and expertise, we highlighted our brand pillars to make our loyal clientele want to continue choosing Bâton Rouge.
“We wanted to create a spot that truly allowed viewers to experience Bâton Rouge. Whether for a date night out or a meal with friends or family, we wanted to remind them that we’re a choice destination for a great meal made with quality ingredients, in a warm atmosphere with impeccable service,” said Maria Frank, Marketing Director at Bâton Rouge.
“We wanted to create a spot that truly allowed viewers to experience Bâton Rouge. Whether for a date night out or a meal with friends or family, we wanted to remind them that we’re a choice destination for a great meal made with quality ingredients, in a warm atmosphere with impeccable service,” said Maria Frank, Marketing Director at Bâton Rouge.
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