Reanimated
While nabs has existed for several years, one in two marketing professionals won’t think of reaching out to the organization when they need help. Our mission was to raise awareness among marketing communications professionals about the services nabs provides. We’d need to communicate how the organization helps professionals with their mental health as well as any personal and professional issues they may be facing.
Services and impacts
We wanted to highlight nabs’ services and their positive impacts. Mental health issues, burnout, career contemplation and difficult working relationships are increasingly present in the workplace.
Our campaign would discuss these themes to break down taboos about mental health at work.
Services and impacts
We wanted to highlight nabs’ services and their positive impacts. Mental health issues, burnout, career contemplation and difficult working relationships are increasingly present in the workplace.
Our campaign would discuss these themes to break down taboos about mental health at work.
Raising awareness through testimonials
Three visual artists illustrated and animated real testimonials, adding a universal dimension to the personal stories. We then produced a soundtrack to accentuate the emotional weight of the animations. Through their respective images and styles, artists Mathilde Corbeil, Rémi Vincent and Agathe Bray-Bourret transcended the anecdotal dimension to give the testimonials a universal scope.
Using different graphic worlds, themes and visual metaphors allowed us to skillfully communicate nabs’ service offer while raising awareness about mental health challenges in the workplace.
Raising awareness through testimonials
Three visual artists illustrated and animated real testimonials, adding a universal dimension to the personal stories. We then produced a soundtrack to accentuate the emotional weight of the animations. Through their respective images and styles, artists Mathilde Corbeil, Rémi Vincent and Agathe Bray-Bourret transcended the anecdotal dimension to give the testimonials a universal scope.
Using different graphic worlds, themes and visual metaphors allowed us to skillfully communicate nabs’ service offer while raising awareness about mental health challenges in the workplace.
Results surpassing expectations
The “Reanimated” campaign won bronze at the 2023 IDEA Awards in the Illustration and Animation categories as well as two prizes in the “Motion Single Animation" and “Motion Series Animation” categories at the 2023 Applied Arts Awards.
Results surpassing expectations
The “Reanimated” campaign won bronze at the 2023 IDEA Awards in the Illustration and Animation categories as well as two prizes in the “Motion Single Animation" and “Motion Series Animation” categories at the 2023 Applied Arts Awards.
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