Bâton Rouge invites you to fire up your senses

18/3/2024

Tam-Tam\TBWA has produced the latest campaign for restaurant chain Bâton Rouge Grillhouse & Bar, featuring an immersive spot that tantalizes (almost) all the senses.

By highlighting Bâton Rouge’s customer experience, atmosphere, high-quality food, and expertise, the spot reminds us how the brand built its reputation for excellence.

“We wanted to create a spot that lets people really experience Bâton Rouge and encourage our customers to choose us despite a year of potential economic uncertainty,” said Maria Frank, Marketing Director at Bâton Rouge.

Rolled out on March 18, the campaign consists of 30-second online videos and TV spots in English and French.

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