Real estate brokers are behind every transaction
18/9/2024
The Quebec Professional Association of Real Estate Brokers (QPAREB) is taking advantage of the back-to-school period to launch its new advertising campaign, produced by Tam-Tam\TBWA.
Structured around the theme “behind every transaction, a real estate broker is working for you,” the campaign shines a light on the extensive expertise of these professionals.
For Jessica Lavoie, Director, Communications and Marketing at QPAREB, “A real estate broker’s job is far more complex than you might imagine. Brokers are there to provide guidance, advice and protection to their clients, in addition to making their lives easier. This new campaign reveals part of the work our brokers do in the shadows to ensure their clients have the best experience possible and achieve their real estate goals.”
“The mechanic we developed allows us to feature multiple aspects of the profession, while highlighting the consumer and their aspirations. We’re proud to showcase the noble side of the trade, the added value and commitment that real estate brokers provide,” said Simon Grégoire, Creative Lead at Tam-Tam\TBWA.
The campaign will roll out with TV and radio spots, online advertisements, and out-of-home signage across Quebec.
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