We believe in breakfast!
13/9/2024
Tam-Tam\TBWA has developed a new communications platform for the Breakfast Club to liven up its brand image and unify the various campaigns rolled out over the year.
While the Breakfast Club enjoys widespread awareness in Quebec, the organization was having trouble standing out from the competition in an over-saturated market and, ultimately, convincing people to give to the cause.
Inspired by solidarity movements and children’s playful nature, the new communications platform is built around the power of breakfast. After all, who doesn’t believe in the benefits of a nutritious breakfast? Finally, there’s a cause that everyone can get behind!
The new platform was launched as part of a back-to-school campaign to collect donations for the organization across the country. The campaign features online videos, web banners, out-of-home signage, and a radio spot broadcast in stores.
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