Direction l’aventure: Karine Vanasse, the stuntwoman
26/11/2024
Direction l’aventure is back! In the fifth and final episode of this web series produced by Tam-Tam\TBWA for Nissan Canada, spokesperson Karine Vanasse is joined by actor Steve Gagnon, who’s been voicing Nissan ads for nearly a decade.
“As Karine and Steve share the same profession, we decided to let them try their hand at stunt driving and shoot an action scene at the same time. This allowed us to show the 100% electric Nissan ARIYA is truly up for any challenge,” said Anne-Marie Lemay, Creative Lead on the Nissan account at Tam-Tam\TBWA.
In total, the series has reached over 10 million views, a real success according to Franck Litim, Brand and Marketing Communications Manager at Nissan Canada.
“We’re delighted with this result. It shows we’ve managed to keep our audience engaged throughout the series, and it proves that long-form content is a perfect fit for YouTube, giving us a unique opportunity to strengthen our connection with our audience and provide a more in-depth presentation of the Nissan models. We’re also very pleased with the number of completed views.”
“The entire team is proud of how far we’ve come with this web series, which has demanded a lot of agility and creativity. It was a considerable challenge, but episode after episode, we managed to raise the bar higher, whether by collaborating with Cirque du Soleil, simulating a fire with the Laval fire department, or shooting scenes atop a rock face in Mont-Tremblant. Once again, Karine (aka Jenny in the fifth episode!) showed us just how much she loves a challenge,” added Anne-Marie Lemay.
The episode will be available online November 25.
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