Karine Vanasse goes national with Nissan

Shot in La Belle Province and broadcast nationally, the spots starred Karine as she reconnected with various facets of her personality aboard the brand’s most popular models. Rather than highlighting the vehicles’ features, Nissan shone a spotlight on the people behind the wheel and what motivates them, as well as the thrilling driving experience.

While the Nissan Z awakens the actress’ rebellious side, the Rogue allows her to express her flamboyance, and the Pathfinder, her thirst for adventure.

“During the pandemic, people were forced to limit their movements and how they lived their lives. Now, most people want to live life to the fullest. That’s why we’re inviting them to reconnect with who they really are,” said Anne-Marie Lemay, Creative Lead on the Nissan account at Tam-Tam\TBWA.

“We know that, above all, people buy vehicles that reflect their personalities and lifestyles. From a creative standpoint, it’s a great playing field,” added Neil Walker-Wells, Executive Creative Director at Juniper Park\TBWA.