Caroline Leprince named Media Group Director at Tam-Tam\TBWA
26/11/2024
Tam-Tam\TBWA welcomes Caroline Leprince to the team as Media Group Director.
With an impressive career spanning over 20 years in digital and 360° media strategy, Caroline has developed her skills at several renowned agencies including Initiative, DentsuBos and Cossette. Her expertise in strategic planning and large-scale campaign management has enabled many major brands to shine, among them National Bank, Bell Canada and Cirque du Soleil. Caroline also has experience working on local accounts, such as Destination Québec cité, Énergir, Hydro-Québec, and the Chambre des notaires du Québec.
More recently, she led Adviso’s 360° media shift, significantly contributing to the agency’s growth and helping to develop its in-house talent. She was also a key team player on campaigns that have won numerous industry awards such as Boomerang and Idéa.
“In addition to her wide-ranging and impressive skills, which will no doubt enhance our media expertise and product at Tam-Tam\TBWA, Caroline also won us over with her proficiency, calm demeanour and fundamentally human approach to managing talent, a personality trait that aligns perfectly with our agency’s values,” said its President and General Manager, François Canuel.
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