The sun pizza resurfaces at Toujours Mikes
8/4/2024
While the sun will completely disappear behind the moon for a few minutes today, the Toujours Mikes sun pizza will emerge from the shadows, with the collaboration of Tam-Tam\TBWA.
The legendary sun pizza is resurfacing in all Toujours Mikes restaurants for a week to highlight this historic total solar eclipse. Make sure you don't miss it, because it will disappear from the menu afterwards!
“The sun pizza has left its mark in Quebec. We still often hear about it, so we immediately had the idea of allying with a historic and ephemeral event to briefly bring outan equally historic pizza. Everything is interconnected!” says Sophie Letendre, marketing director at Toujours Mikes.
The advertising campaign surrounding this event is available on social media, on La Presse mobile, on billboards, in public relations and in the restaurants.
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