If you choose to use, check yourself first
10/10/2024
Tam-Tam\TBWA has launched a new campaign for the Groupe de recherche et d’intervention psychosociale (GRIP) to raise awareness among young adults aged 18-24 years-old about their use of psychoactive substances.
The GRIP is a Montreal-based community organization that operates in harm reduction and prevention with the goal of informing and intervening in festive environments.
The campaign encourages the target audience to take a step back and question themselves about their drug use. It is comprised of five components:
- Digital advertising
- Out-of-home signage, strategically placed in restaurants and bars, colleges and universities
- Influence marketing, featuring a dozen content creators sharing their experiences and thoughts about their own consumption
- Three podcasts about drug use from a variety of angles, including sexualized consumption
- An interactive landing page to learn more about the law of effect
“We hope that young people’s familiarity with GRIP will allow this prevention campaign to reach them, so they’ll learn to make informed decisions about their drug use,” said Magali Boudon, Managing Director of GRIP.
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