Breakfast Club of Canada’s impact goes beyond breakfast with a new awareness campaign
13/2/2024
As Breakfast Club of Canada will soon mark its 30th anniversary, the organization and Tam-Tam\TBWA have joined forces in a new campaign entitled “We Believe in Breakfast.” The Club is launching this major advertising campaign to strengthen its national presence and raise public awareness of the impact of school breakfasts.
New tagline, same mission.
In Canada, one in three children is at risk of going to school hungry. For nearly three decades, Breakfast Club of Canada has been working with partners across the country to offer students an equal chance to succeed, one breakfast at a time. The tagline “A better start for every child” has been added to the Club’s logo during this campaign to reinforce its mission.
Making a difference from coast to coast to coast!
The campaign serves as a strategic lever to achieve this ambitious goal, emphasizing the fundamental power of breakfast in children’s success. The Club believes that breakfast nourishes more than a child’s stomach; breakfast programs alleviate hunger, enhance learning, promote health, and foster a sense of belonging.
The campaign will be broadcast primarily on television to reach a broad audience. As well, a nationwide digital component will boost the campaign’s reach, engaging Canadians through online platforms and social media.
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